Is not an end, but a tactical approach

discount Superdry polos

Wal-mart's e-commerce goal is in the long run, rather than replace its physical store structure, but to build a meaningful revenue stream, flexibility to adjust action as a lever to the rest of the deposit business. The company's current business model into a net profit margin is very predictable, in any given quarter range between 3% and 4%. With the increase of online sales significantly, the company may improve margin for their shareholders in a meaningful way.
The concept is similar to a class of mainly by the manufacturer, referred to as "cost - number - profit", or CVP analysis to make decisions. When A company use CVP to determine, in A given period of time, covering all the fixed cost and variable cost, and the organization is at or above the breakeven point. As a manufacturer, once you've written a check building rent, utilities, insurance, salary, etc. During the month, you have more flexibility, based on its profit ability to accept or reject the order.

Fred Perry shirts outlet online

In addition, once you hit your expected profit of the month, you can be more aggressive pricing to attract more sales profits, from this point, all the incremental - the gravy, if you like. Wal-mart's e-commerce will be the company to promote more sales per month to increase its profits.
Please note that this is a completely different business model of online rival Amazon.com (NASDAQ: AMZN), it is current allowance of sacrifice, to scale is more and more large retailers, in some uncertain commitments consistent profits in the future.