Wal-mart to find gravy

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Wal-mart is in the recruitment and acquisitions, in order to improve its global e-commerce platform. The aim of the company is the integration of electronic commerce function with the existing inventory and distribution systems, as well as the potential revenue maximization visit customers from the Internet.
One of the company's recent acquisitions, the valley Inkiru, development forecast analysis software, which can be used to customize the customer real-time quotes, as well as provide based on supply chain and product optimization. Acquisition, in other words, make wal-mart sell according to each customer's historical and real-time online activities, and promote the project might have overdue residence welcome, the company's stock, or with other consumers gain traction.
Advantage, the company has more than amazon's ability to motivate customers to buy on the net, the targeted offer or just promoted the local store sells a brick and mortar store, make a visit. Therefore, online trading can have greater lifetime value than the direct profit contribution to wal-mart. Acquisition such as Inkiru hone and improve this ability.

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How much is optimal e-commerce revenue?
If wal-mart's e-commerce sales continues to grow at the current rate at 30% a year, every year's tally will reach nearly $30 billion online between four or five years from now. Assuming that the overall growth rate, wal-mart's total revenue will reach about $525 billion. E-commerce sales will represent about 5% of total revenue, and in a level, online kit would be huge, enough management effect at any given monthly or quarterly revenue and profit margins, control some feeling.
At this point, each % of the total net income can promote the electronic commerce as a result, the value of about $52 billion. And this kind of investment in reporter recently received criticism from the perspective of the wal-mart lost e-commerce race, was said to be the amazon. On this topic, the company may not be losing too much sleep: if you from the beginning to the end of June this year, amazon's cumulative profits together, you will find more than 19 years, the company's revenues of $200 million. Wal-mart net capital sum every six weeks. Shareholders for wal-mart, the figures for good reasons to be patient, because it set up its e-commerce engine.